• MARKETING STRATEGY & AD CREATION
• PRODUCT DEVELOPMENT
• CREATED DIGITAL & PRINT ASSETS
• PRODUCED VIDEO CONTENT

Created a new brand from scratch for Kingsley Products. Assembled and managed a creative team for video, web, and ad production. Created a launch marketing plan and ad strategy. 

• PROVIDED MARKETING DIRECTION
• MANAGED MARKETING TEAM
• SUPPORTED 150 RETAIL STORES

Oversaw the growth of the LXR&Co marketing department as director. Managed team, corporate marketing strategy, and execution of monthly marketing campaigns to 150 retail locations and digital presence. Oversaw the design of a new retail HQ for New York.

• DEVELOPED App & Website
• PRODUCED VIDEO CONTENT
• RAN Digital & Social Promotions

Ran seasonal and event-driven marketing campaigns and developed digital content and promotional assets.

“We have been delighted to work with Tyler on content marketing productions and our digital marketing strategies. They have shown the hotel in a brand new light.”

~ Peta Ruiter, Director of Business Development, Hilton Tokyo Odaiba

• SUPPORTED Marketing Strategy
• CREATED Print & Digital Assets
• PRODUCED VIDEO CONTENT

Created a dynamic set of digital content for the i-space website, trade-shows, and marketing initiatives to support their efforts to put a rover on the moon as part of the Google XPrize.

"Tyler has been invaluable in rebuilding the ispace digital presence in preparation for our 2017 launch, and future campaigns. They are incredibly responsive, accommodating, and excel at turning ideas into marketable material. We would readily recommend Tyler if you are ready to take your digital marketing to new heights."

~ Kyle Acierno, Global Business Development Manager, ispace

• DEVELOPED DIGITAL ASSETS
• SUPPORTED MARKETING STRATEGY
• DESIGNED INTERNAL PRESENTATIONS

Developed content for the corporate website, marketing materials for internal use, and executed app coding.

“Tyler has proven to be reliable, trustworthy and very efficient. They understand well the enterprise challenges and the importance to bring expertise and the power of initiative to deliver quickly and efficiently.”

~ Sami Benjamaa, Marketing Director
Coca Cola East Japan

• DESIGNED DIGITAL ASSETS
• IMPROVED MARKETING STRATEGY
• RAN SOCIAL AD CAMPAIGN

Ran a multivariate social ad campaign that evolved into a sales model, including the creation of dynamic landing pages and a variety of ad creatives to test against different audiences and platforms.

• EVOLVED DIGITAL STRATEGY
• MANAGED DEVELOPMENT TEAM
• INTEGRATED NEW CMS

Hired, trained and managed a team of developers to oversee the digital transformation project for AXA to implement new tech, best practices and feature updates in a rapidly evolving corporate environment.

• DEVELOPED UNISON CONCIERGE APP
• DEVELOPED CMS
• DESIGNED PRODUCT

Designed and built Unison as a mobile application to allow small business to share structured ideas and information quickly and easily, and for hospitality businesses to support upsells, menus, and customer information around their establishments.

• GREW SALES FROM 75K > 350K / MO
• ESTABLISHED OFFSHORE TEAM
• EXPANDED E-COMM MARKETING

Created an offshore team and airtable-driven extensible database to manage over 800 products for Finmo in a complex online operation that allowed us to post vintage and off-sale season products to 14 global marketplaces, keeping our inventory synced across all platforms and growing sales to a peak of 350k/month.

• EXECUTED TESTING CAMPAIGN
• CREATED DIGITAL ASSETS
• RAN SOCIAL ADVERTISING

Helped Saifoo improve their messaging by building a testing campaign using social ads to gather data and judge viability of their app with different audiences, using multiple creatives and landing page versions.

• DESIGNED ADVERTISING PRODUCT
• SETUP MULTIVARIATE TESTING SYSTEM

One of the products I developed in Tokyo helped businesses refine their online model using a social advertising plan that incorporated a high degree of multivariate testing in each rollout.

• DEVELOPED DIGITAL ASSETS
• STRUCTURED COURSE
• PLANNED CONTENT

I worked on a founder’s bootcamp for online product launches driven by social ad campaigns.

• DESIGNED & DEVELOPED WEB LANDING PAGES
• DESIGNED PRINT & DIGITAL ASSETS
• EXECUTED DM CAMPAIGNS

While working as a contract designer for Intrawest Corporate (now Alterra), I designed print and digital assets for many of the mountain and beach resort locations owned by the company, including Whistler, Blue Mountain, Winter Park, Mont Tremblant, Stratton, Steamboat and Sandestin. Portfolio work samples available on request.